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Visit Berkeley is the destination marketing organization for Berkeley, Calif. We market Berkeley as a destination for small conventions, meetings, events and leisure travel.  Visit Berkeley, formerly the Berkeley Convention & Visitors Bureau, was founded in 1992 when the hotels and city of Berkeley agreed to increase the TOT 1% to the existing 11% hotel transient occupancy tax (TOT) to stimulate the local tourism industry. 

Visit Berkeley has become the voice of the hospitality and tourism industry in Berkeley.  Governed by a Board of Directors comprised of Berkeley tourism and hospitality professionals, Visit Berkeley operates as a 501c(6) private, not for profit, mutual benefit corporation.

The mission of Visit Berkeley and the Berkeley Film Office is to cultivate and promote Berkeley as a desirable destination for meetings, conventions, tour groups, leisure travelers and film production while enhancing Berkeley’s economy.

Visit Berkeley Board of Directors

Executive Committee

Chairman of the Board-TBD

Harry LeGrandePast Chairman
Vice Chancellor Student Affairs
UC Berkeley

Greg Mauldin, Vice Chair
General Manager
Hotel Shattuck Plaza

Kevin Allen, Vice Chair
Innkeeper
Rose Garden Inn

Thomas BurchamSecretary/Treasurer
Worldwide Farmers

Barbara HillmanPresident & CEO
Visit Berkeley

BOARD OF DIRECTORS

John Pimentel
Account Exec/Special Projects
Hornblower Cruises & Events

Lisa Bullwinkel
Owner
Another Bullwinkel Show

Tracy Dean
Owner
Design Site

Bruce Carleton
General Manager
DoubleTree by Hilton Berkeley Marina

Michaela Winn
General Manager
Berkeley City Club

LaDawn Duvall
Executive Director, Visitor & Parent Services
UC Berkeley

Matt Terwilliger
Business Development
Cal Alumni Association

Dell Dellinger
General Manager
Hotel Durant

Chris Koertge
General Manager
Golden Bear Inn / America's Best Value Inn