Chic, Boutique Aiden® Opens in Berkeley

Phoenix, Arizona (April 12, 2021) – Best Western® Hotels & Resorts today announced the opening of its newest Aiden hotel in the vibrant and energetic city of Berkeley, California. Aiden offers a bright and stylish design that embodies the eclectic energy of the northern California city.

“Each Aiden hotel is a personality uniquely crafted to provide travelers with a one-of-a-kind experience,” said Brad LeBlanc, Senior Vice President and Chief Development Officer. “Through modern amenities and bold touches, Aiden reflects the flair and vibrancy of the world around us to deliver a reimagined travel experience. Berkeley is a well-known college town that is renowned for its vivid restaurant and bar scene, and this hotel perfectly captures the city’s unique style.”

Aiden invites creative travelers and mobile workers to indulge in a standout boutique experience that will be local to each developer’s vision. Each hotel boasts a multi-functional public area to bring together the best of work and play, while also bringing its locale to life with enticing designs. Featuring abstract and sleek guestrooms, the Aiden look is complete with playful color palates and lush fabrics.

Aiden by Best Western @ Berkeley is a stunning property that perfectly marries the trendy style of the town with modern décor to meet a younger generation of travelers. Guests will enjoy bright and state-of-the-art guestrooms that boast floor-to-ceiling windows and can unwind at the hotel’s rooftop terrace with amazing views over Berkeley including landmarks such as the Sather Tower at the University of California, Berkeley, the Golden Gate Bridge and the Sutro Tower in San Francisco. Guests can also indulge in the lavish landscaping throughout the hotel, view unique local artwork in the lobby, and enjoy breakfast and lunch offerings at the onsite marketplace. Visitors traveling by car can take advantage of the hotel’s in-house valet service where cars are parked in a safe and secure onsite parking garage that is equipped with two Tesla chargers.

“It is an honor to join the Aiden brand and bring this bold boutique hotel to Berkeley,” said Jeroen Buiks, General Manager, Aiden by Best Western @ Berkeley. “Aiden is a one-of-a-kind hotel offering that is changing how travelers experience the world around them. Our hotel delivers a modern and guest-centric design, bringing a new lodging choice that is unlike anything else in the area. We look forward to welcoming guests with our selection of modern amenities and exemplary service.”

Conveniently located just 4 blocks from Downtown Berkeley, guests can grab a hotel-provided bicycle and venture out to explore the best Berkeley has to offer, including the famous Ohlone Greenway pedestrian and bicycle path. Known for its growing culinary scene, Berkeley offers hotel guests a wide array of restaurants and bars, as well as independent coffee roasteries and micro beer breweries. The hotel provides easy access to the UC Berkeley campus, the Berkeley Marina, Berkeley Art Museum and Pacific Film Archive (BAMPFA), and Tilden Regional Park. San Francisco is only a short drive away and can also be accessed from the nearby BART station.

For more information on the Aiden brand, please visit aiden.bestwestern.com.

Reservations for Aiden by Best Western @ Berkeley may be made by calling the hotel directly at (800) 528-1234 or by calling Best Western’s 24-hour, toll-free reservations number 800-WESTERN. Reservations are also available from Best Western’s website at BestWestern.com.

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.